What if charging your EV was just another part of your daily routine?
As the UK accelerates toward its net-zero goal by 2050, electric vehicles (EVs) are leading the charge. The EV industry is booming, with the UK’s charging sector valued at over £620 million in 2024, and projected to reach £9.7 billion by 2033.
EV adoption is surging. In July 2025, nearly 30,000 new battery EVs were registered, securing a 21.3% market share — a 9.1% increase year-on-year. But for this momentum to continue, charging must be easy, accessible, and seamlessly integrated into daily life. That’s where destination charging comes in.
The Rise of Destination Charging
Charging infrastructure is expanding rapidly. As of July 2025, the UK had over 82,000 public charging devices, marking a 27% year-on-year increase.
Government support is helping drive this growth, with grants covering up to 75% of installation costs for SMEs, and £63 million in new funding earmarked for expanding access.
Today, nearly half of all public chargers are located at destinations – places people already visit, like supermarkets, gyms, hotels, and restaurants. Charging becomes a seamless part of the journey, not a separate destination.
Why Destination Charging Matters
For Drivers
- Effortless charging – Charge while you shop, eat or relax.
- Saves time – No need to plan extra charging stops.
- Reduces range anxiety – Peace of mind knowing you can top up at your destination.
For Businesses
- Stay competitive – EV drivers prefer locations with charging available.
- Boost customers spend – Longer visits often mean higher spend.
- Future-proof your brand – Position your brand at the forefront of sustainable innovation.
Destination charging is no longer a luxury – it’s an expectation. For drivers, it makes EV ownership more practical and stress-free. For businesses, it’s a chance to attract new customers, increase revenue, and show you’re invested in a cleaner future.
Campaign and Case Study Examples
BVRLA’s Bon VoyCharge Campaign is a cross-sector initiative spotlighting destination charging at tourist hotspots, hotels and leisure facilities. Backed by companies such as Autotrader, Charge UK and Zap Map, the campaign urges government and industry to make EV charging accessible and effortless.
Envevo has delivered EV charging solutions for major brands including Morrisons, Hilton, Sainsbury’s, and Tim Hortons, helping these brands offer ultra-fast charging at high-traffic locations across the UK. Our work spans across supermarkets, hotels, retail parks, and drive-thru chains – helping businesses integrate charging into everyday customer experiences.
Looking Ahead
With EV adoption showing no signs of slowing down, offering destination charging is a smart way to lead the transition, support sustainability, and future-proof your business. Now is the time to plug into the opportunity.
